Admittedly, I’m a “details” person. While I know it sounds a bit cliché, it really is the little things that make a big difference, at least for me. And that’s no different when it comes to publishing and printing. I’m enamored with well-written copy and I swoon at clever phrases. I’m attracted to well-designed pieces and I simply can’t put down packaging that surprises me.
I hope that’s the feeling that’s been conveyed with the most recent issue of Fujifilm’s Energy Magazine. On the cover, we used two coatings (Thanks, Coatings & Adhesives) to give the magazine that added special touch. A soft touch coating covers the entire cover, while a high gloss gives the red apples and the magazine name a dramatic pop. The effect, I hope, is a magazine that will make readers pause before even opening it. A magazine that not only offers useful information and content, but also one that shows the powerful effect printing can have.
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